VMPL
Mumbai (Maharashtra) [India], July 1: Beauty Garage Professional, a truly made-in-India brand reinventing the hair care industry, has established itself as the first in India to highlight the benefits of 18-methyl acid eicosanoic (18- MEA) in hair care with the launch of its innovative Shea Therapy range. This revolutionary treatment preserves 18-MEA to significantly improve hair health.
18-MEA is a vital component of the hair cuticle, located within the complex structure of the hair shaft. This intricate structure includes layers such as the epicuticle, exocuticle, and endocuticle, followed by the cell membrane complex (CMC). The CMC, which acts as a cushion, houses numerous proteins, liquids and carbon chains, with 18-MEA being the most important. Naturally present in our hair, 18-MEA is essential for maintaining hydrophobicity and overall hair health. However, factors such as chemical treatments and environmental damage can significantly reduce 18-MEA levels, leading to dry and brittle hair. Mahesh Ravaria, founder and CEO of Beauty Garage Professional, said: "Shea butter, known Due to its moisturizing properties, it plays a key role in retaining 18-MEA in the hair. This innovative therapy not only replenishes 18-MEA but also works from the surface to the inner cortical layer of the hair. guarantees comprehensive care. Unlike standard spa treatments that focus only on the outer layer of the hair, Shea Collagen Therapy penetrates deeply, reaching the CMC and effectively restoring 18-MEA levels.
A remarkable demonstration of the importance of 18-MEA can be seen through the water drop test. Hair with adequate levels of 18-MEA will repel water, allowing droplets to fall out, while hair deficient in 18-MEA will absorb water, indicating a loss of the hair's protective barrier.
Beauty Garage Shea Therapy Treatments:* Shea Retention Therapy: Focuses on restoring and retaining 18-MEA, enhancing the hair's natural protective barrier.
* Shea Curl Therapy: Designed specifically for curly hair, ensuring curls remain defined and hydrated.
* Shea 18-MEA Collagen Therapy: Combines the benefits of collagen and 18-MEA to improve elasticity and strength. Beauty Garage Professional has consistently been at the forefront of hair care innovation. Following the success of Shea Retention Therapy and Shea Curl Therapy, the introduction of Shea Collagen Therapy marks a significant step forward in its commitment to hair health. This pioneering approach not only highlights the critical role of 18-MEA in hair care, but also sets a new standard for treatments aimed at restoring and maintaining hair vitality.
About Beauty Garage Professional
Beauty Garage Professional is transforming a multi-billion dollar hair care industry and reinventing hair and scalp health with innovative products and a world-class distribution network. It is a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments like Hair Botox. With a dedicated team dedicated to continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian hair care market. Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both the domestic and international fronts, led by the dynamic founders, Mahesh and Jigar Ravaria, who founded the company in 2017. The company stands out for a compelling competitive advantage in the hair treatment market with strategic plans of expansion to establish a global presence with a focus on key regions such as the Middle East and the United States. The company's strong network comprises over 100 distributors, supported by a dedicated team of 150 field professionals, including sales and technicians.
Beauty Garage Professional is at the forefront of innovation and offers high quality products in over 32 countries. Its global distribution and FDA approval positions it as a winning player in the market revolutionizing the Indian salon industry with rich and flawless hair care products. The outstanding R&D teams work tirelessly to develop innovative hair care and treatment products.
The company's main goal is to reinvent hair care and collaborate with hairdressers to develop solutions and services at the forefront of the industry. With a core ethos centered on a deep love for hair, the company aims to provide comprehensive hair care solutions that repair and reshape post-treatment damage. At Beauty Garage Professional, absolute dedication to the art of hair care is evident, allowing professionals and clients alike to achieve their hair goals with confidence and style. Today, Beauty Garage Professional features a diverse collection of over 100 SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls and ScalpSense, using advanced high-end technology to create all products designed to satisfy customers. The safest ingredients are selected and treated in the safest environment for the best results. With strong partnerships with salons across India, Beauty Garage caters to the growing beauty awareness as people invest more in hair and scalp care and solutions to improve their appearance and well-being.
Website: https://beautygarage.com/about-us/
For further media enquiries, please contact:Sonia Kulkarni | 9820184099
[email protected]
Mumbai (Maharashtra) [India], July 1: Beauty Garage Professional, a truly made-in-India brand reinventing the hair care industry, has established itself as the first in India to highlight the benefits of 18-methyl acid eicosanoic (18- MEA) in hair care with the launch of its innovative Shea Therapy range. This revolutionary treatment preserves 18-MEA to significantly improve hair health.
18-MEA is a vital component of the hair cuticle, located within the complex structure of the hair shaft. This intricate structure includes layers such as the epicuticle, exocuticle, and endocuticle, followed by the cell membrane complex (CMC). The CMC, which acts as a cushion, houses numerous proteins, liquids and carbon chains, with 18-MEA being the most important. Naturally present in our hair, 18-MEA is essential for maintaining hydrophobicity and overall hair health. However, factors such as chemical treatments and environmental damage can significantly reduce 18-MEA levels, leading to dry and brittle hair. Mahesh Ravaria, founder and CEO of Beauty Garage Professional, said: "Shea butter, known Due to its moisturizing properties, it plays a key role in retaining 18-MEA in the hair. This innovative therapy not only replenishes 18-MEA but also works from the surface to the inner cortical layer of the hair. guarantees comprehensive care. Unlike standard spa treatments that focus only on the outer layer of the hair, Shea Collagen Therapy penetrates deeply, reaching the CMC and effectively restoring 18-MEA levels.
A remarkable demonstration of the importance of 18-MEA can be seen through the water drop test. Hair with adequate levels of 18-MEA will repel water, allowing droplets to fall out, while hair deficient in 18-MEA will absorb water, indicating a loss of the hair's protective barrier.
Beauty Garage Shea Therapy Treatments:* Shea Retention Therapy: Focuses on restoring and retaining 18-MEA, enhancing the hair's natural protective barrier.
* Shea Curl Therapy: Designed specifically for curly hair, ensuring curls remain defined and hydrated.
* Shea 18-MEA Collagen Therapy: Combines the benefits of collagen and 18-MEA to improve elasticity and strength. Beauty Garage Professional has consistently been at the forefront of hair care innovation. Following the success of Shea Retention Therapy and Shea Curl Therapy, the introduction of Shea Collagen Therapy marks a significant step forward in its commitment to hair health. This pioneering approach not only highlights the critical role of 18-MEA in hair care, but also sets a new standard for treatments aimed at restoring and maintaining hair vitality.
About Beauty Garage Professional
Beauty Garage Professional is transforming a multi-billion dollar hair care industry and reinventing hair and scalp health with innovative products and a world-class distribution network. It is a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments like Hair Botox. With a dedicated team dedicated to continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian hair care market. Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both the domestic and international fronts, led by the dynamic founders, Mahesh and Jigar Ravaria, who founded the company in 2017. The company stands out for a compelling competitive advantage in the hair treatment market with strategic plans of expansion to establish a global presence with a focus on key regions such as the Middle East and the United States. The company's strong network comprises over 100 distributors, supported by a dedicated team of 150 field professionals, including sales and technicians.
Beauty Garage Professional is at the forefront of innovation and offers high quality products in over 32 countries. Its global distribution and FDA approval positions it as a winning player in the market revolutionizing the Indian salon industry with rich and flawless hair care products. The outstanding R&D teams work tirelessly to develop innovative hair care and treatment products.
The company's main goal is to reinvent hair care and collaborate with hairdressers to develop solutions and services at the forefront of the industry. With a core ethos centered on a deep love for hair, the company aims to provide comprehensive hair care solutions that repair and reshape post-treatment damage. At Beauty Garage Professional, absolute dedication to the art of hair care is evident, allowing professionals and clients alike to achieve their hair goals with confidence and style. Today, Beauty Garage Professional features a diverse collection of over 100 SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls and ScalpSense, using advanced high-end technology to create all products designed to satisfy customers. The safest ingredients are selected and treated in the safest environment for the best results. With strong partnerships with salons across India, Beauty Garage caters to the growing beauty awareness as people invest more in hair and scalp care and solutions to improve their appearance and well-being.
Website: https://beautygarage.com/about-us/
For further media enquiries, please contact:Sonia Kulkarni | 9820184099
[email protected]
