PN New Delhi [India], May 29: As Lok Sabha Elections 2024 approaches, a unique initiative has emerged to motivate citizens for active participation in shaping the destiny of the country, in association with News18 Network. Bangur Cement has launched 'Vote Solid'. The 'Desh Solid' campaign is a clarion call to remind Indians of the transformative power of their vote. In a country where elections are not just an event but a milestone in the democratic journey, the 'Vote Soli Desh Solid' campaign resonates deeply with the ethos of civic responsibility, with an estimated one billion eligible voters, the importance of each vote. cannot be underestimated. It is in this context that this campaign seeks to underline the important role that each voter plays in deciding the future direction of the nation. At the core of the campaign is a simple and profound message: A 'Solid Vote' creates a 'Solid Nation'.The symbiotic relationship between civic engagement and national progress is the cornerstone of this campaign, with the creation of a dedicated microsite https://votekavachan.bangurcement.com/.
Acting as a digital hub for citizens to pledge their support with a single click, however, the campaign goes beyond mere symbolism. Bangur Cement is committed to donate one kilogram of cement free of cost for every pledge received. This philanthropic move aims to contribute to alleviating the housing crisis faced by the homeless and underprivileged in India. Speaking on the initiative, Sushrut Pant, Marketing Head, Bangur said.Cement expressed, “The overwhelming support for Bangur Cement's 'Vote Solid Desh Solid Campaign' in which more than 12.50 lakh individuals have committed to 'Vote Ka Vachan' is truly remarkable. As we work towards social welfare Fulfilling its pledge to contribute and provide Bangur Cement for the construction of solid houses, we are pleased with the continued enthusiasm for the 'Vote Ka Vachan' initiative, with the first successful donation being made in a rural village in Udaipur district on 22 May 2024. benefiting 11 tribal families, in line with Bangur Cement's commitment to fostering civic engagement. News18 Network is proud to support and drive this public interest campaign. It is a pleasure to partner with Bangur Cement in enhancing this through its wide multimedia network. The initiative features unique stories of voters across the country showcasing their preparation for free and fair elections, voter outreach through Vox Pop, pledge to vote, which received over 12.50 lakh pledges. Are associated with Election Commission officials for this. As yet.Network18 anchors also came forward to support the cause through various content formats – in line with our efforts and commitment to strengthen the democratic fabric of our nation.” Siddharth Saini, SVP and Head of Marketing Content and Operations, News18 The network said by strategically tying up with organizations dedicated to social welfare, Bangur Cement underlines its commitment to translate corporate social responsibility into meaningful action, The 'Vote Solid Desh Solid' campaign is not limited to the digital realm alone, It will be extended across various media platforms including television and digital channels, ensuring maximum reach and engagement through compelling narratives and emotional stories. The campaign seeks to ignite a sense of urgency and purpose among citizens and get them to share their vision for a better India. Asks for support. The campaign calls upon every Indian to lend their support for a better India. 'Solid Country and a 'Solid Ghar' (home), symbolizing our collective commitment to building a brighter future for the coming generations. Ultimately, the 'Vote Solid des Solid' campaign embodies the fusion of corporate citizenship and media activism in catalyzing positive social change.For those inspired to join this noble cause and bring about a change, visit the microsite https://votekavachan.bangurcement.com/
Serves as a gateway to promise support and contribution to a 'solid country' and a 'solid home'