India, July 11, 2024 – Ayekart, a leading agri-food fintech platform, has announced a strategic partnership with Grameen India Foundation. This collaboration aims to extend Ayekart's Ayekrishi Platform (PaaS) along with market linkage services with integrated finance to Grameen Foundation-connected Farmer Producer Organizations (FPOs) in India, reinforcing financial inclusion and enabling marginalized communities, focusing primarily on women. Ayekart, India's largest integrated technology platform in the agriculture and food value chain, is driving a transformation within the segment by introducing a range of innovative solutions.
Central to this transformation is Ayekrishi, the FPO management tool that is a beacon of efficiency, streamlining business processes and improving operational effectiveness. FPOs can use Ayekrishi to link up with the market and access supplier networks. The platform includes planning features to help FPOs organize their operations effectively and provides advisory suggestions to support FPOs in decision making and strategy development.
The main objective of the collaboration between Ayekart and Grameen Foundation in India is to integrate Ayekrishi in the market engagement activities and FPO management promoted by Grameen. This collaboration will significantly benefit FPOs, including access to different marketable products and support in the acquisition and sale of products based on supply and demand conditions. Grameen supports these efforts, aligning with its mission of linking farmers/OPAs with remunerative markets; The foundation's involvement will ensure that FPOs have the necessary support and resources to leverage the Ayekrishi platform effectively.
Debarshi Dutta, Co-Founder and CEO of Ayekart, said: "Ayekart's journey is rooted in our commitment to driving progress in the agriculture and food value chain. We are delighted to partner with Grameen India Foundation to expand our Ayekrishi services. This collaboration "is an important step towards improving the financial inclusion of the market reach of FPOs/farmers. Together, we aim to create sustainable livelihoods and empower FPOs/farmers and MSMEs by leveraging digital technology.”
Bharati Joshi, Acting CEO of Grameen, said: "Joining Ayekart allows us to advance our mission of eradicating poverty and hunger by empowering the poor, especially women. We recognize the catalytic role of technology in closing the gap between farmers and entrepreneurs on the one hand, and the market (including technical service providers, on the other). We are happy to find an institutional partner like Ayekart that is willing to put purpose before profit. We envision innovative solutions. Ayekrishi will help us deepen our impact on agriculture and livelihoods, fostering resilience and sustainable growth in the communities we serve."
About Ayekart
Ayekart is an agri-food fintech platform that offers supply chain financing solutions to MSMEs and agricultural production companies in the food and agriculture value chain. The platform aligns with the government's objectives of bringing about the desired change in the SME, MSME and retail segments by "empowering traditional business" and helping to bring transparency and credibility to the entire ecosystem. In recognition of its leadership and innovation in the banking, financial services and insurance sectors, Ayekart was also awarded the title of “BFSI Best Brand 2023” by The Economic Times.
For any media related queries, please contact: https://ayekart.com/
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
Central to this transformation is Ayekrishi, the FPO management tool that is a beacon of efficiency, streamlining business processes and improving operational effectiveness. FPOs can use Ayekrishi to link up with the market and access supplier networks. The platform includes planning features to help FPOs organize their operations effectively and provides advisory suggestions to support FPOs in decision making and strategy development.
The main objective of the collaboration between Ayekart and Grameen Foundation in India is to integrate Ayekrishi in the market engagement activities and FPO management promoted by Grameen. This collaboration will significantly benefit FPOs, including access to different marketable products and support in the acquisition and sale of products based on supply and demand conditions. Grameen supports these efforts, aligning with its mission of linking farmers/OPAs with remunerative markets; The foundation's involvement will ensure that FPOs have the necessary support and resources to leverage the Ayekrishi platform effectively.
Debarshi Dutta, Co-Founder and CEO of Ayekart, said: "Ayekart's journey is rooted in our commitment to driving progress in the agriculture and food value chain. We are delighted to partner with Grameen India Foundation to expand our Ayekrishi services. This collaboration "is an important step towards improving the financial inclusion of the market reach of FPOs/farmers. Together, we aim to create sustainable livelihoods and empower FPOs/farmers and MSMEs by leveraging digital technology.”
Bharati Joshi, Acting CEO of Grameen, said: "Joining Ayekart allows us to advance our mission of eradicating poverty and hunger by empowering the poor, especially women. We recognize the catalytic role of technology in closing the gap between farmers and entrepreneurs on the one hand, and the market (including technical service providers, on the other). We are happy to find an institutional partner like Ayekart that is willing to put purpose before profit. We envision innovative solutions. Ayekrishi will help us deepen our impact on agriculture and livelihoods, fostering resilience and sustainable growth in the communities we serve."
About Ayekart
Ayekart is an agri-food fintech platform that offers supply chain financing solutions to MSMEs and agricultural production companies in the food and agriculture value chain. The platform aligns with the government's objectives of bringing about the desired change in the SME, MSME and retail segments by "empowering traditional business" and helping to bring transparency and credibility to the entire ecosystem. In recognition of its leadership and innovation in the banking, financial services and insurance sectors, Ayekart was also awarded the title of “BFSI Best Brand 2023” by The Economic Times.
For any media related queries, please contact: https://ayekart.com/
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
