PNN

Ahmedabad (Gujarat) [India], July 4: Asian Granite India Limited (AGL), a leading brand in luxury surface products like tiles, marbles , Quartz and Bathware solutions brand has launched Premium Experience Gallery at Ahmedabad Airport. Strategically located in the arrivals area, this innovative marketing initiative sets a new benchmark in the industry.

More than just an exhibition area, The Premium Experience Gallery is a testament to AGL's dedication to delivering luxury and innovation. Visitors can explore the wide range of AGL products, imagining them in their own spaces through meticulously designed mock-ups. This initiative is expected to drive increased interest and sales, further cementing AGL's reputation as a market leader in luxury surface products. The experience gallery was inaugurated by Bhavesh Patel, Director, Shaunak Patel, Associate Director, Parthiv Dave, COO Bathroom Goods and KM Patel, Associate Director, in the presence of senior officials of Ahmedabad Airport and the senior management team of Asian Granito India Ltd and on June 29, 2024. Aims to showcase manufacturing excellence , technological and innovation of the company in one place. This unique marketing initiative, the first among its industry peers, ushers in unparalleled luxury and a cutting-edge product experience, instantly captivating the entire industry community, designers and homeowners alike. equal. It sets a new standard in marketing strategy, positioning the company to rise as a global leader in this space.

On this occasion, Kamlesh Patel, Chairman and Managing Director, Asian Granito India Ltd, said, "The premium experience gallery at Ahmedabad Airport represents our commitment to innovation and excellence. We are excited to offer our customers and partners industry a first-hand look at the quality and luxury of AGL products in such an immersive environment. This initiative not only differentiates us from our competitors but also reinforces our position as pioneers in the industry. We believe this will significantly improve the visibility of AGL. our brand and customer engagement.”

In a strategic move to elevate its brand, the company roped in Bollywood superstar Ranbir Kapoor as its brand ambassador and launched “Premium ka Pappa" campaign. This partnership underscores the brand's dedication to excellence and promises an exciting future. With Kapoor's backing, the brand seeks to expand its reach, particularly among the youth, driving its vision of growth and connectivity. It also aims to resonate with consumers' aspirations and emotions, establishing a strong connection with both business partners and customers through its emphasis on premium experiences and sophisticated appeal.As a young and fastest growing brand, Asian Granito India Ltd continues pushing boundaries with its innovative and rich collection of products and is committed to staying ahead. With Ranbir Kapoor on board, the brand aims to further elevate its market presence and connect with a wider audience, especially the youth segment.

In a short span of two decades, Asian Granito India Ltd has become India's leading luxury bathroom and surface solutions brand. The company manufactures and markets a range of tiles, marble and quartz, sanitary ware and faucets. The company has over 235 franchisee-only showrooms, 11 company-owned showroom centers and an extensive marketing and distribution network across India with over 14,000 touch points including distributors, dealers and sub-distributors in India. The Company also exports to more than 100 countries.

Asian Granito has over 2,942 SKUs on offer in the tiles segment, over 1,100 SKUs in bathware and faucets, and over 126 SKUs in engineered marble and quartz stone. Over the years, the company has invested heavily in expanding production capabilities, product portfolio, distribution network and global reach. This dedication has propelled it on a path of continuous growth, positioning the company among India's leading ceramic tile companies and an emerging brand in global markets. Founded in the year 2000, Asian Granito India Ltd. (AGL) is has become India's leading luxury bathroom and surface solutions brand in a short span of two decades. The Company manufactures and markets a wide range of Tiles, Marble and Quartz, Sanitary Ware and Taps. AGL products are synonymous with reliability, adaptability, innovation, quality consciousness and the company has created a strong brand identity, well recognized globally and with loyal customers in all segments. Today, it is the fourth largest listed ceramic tile company in India and has over 6,000 employees.

Ranked among the top ceramic tile companies in India, AGL has achieved over 65 times growth in its production capacity of 0.83 million square feet. mtrs. Per year in fiscal year 2000 to 54.5 million square feet. mtrs. Per year in FY 2023. AGL is also the only tile company recognized at the Vibrant Gujarat Summit 2015 for achieving phenomenal growth.

The company has 14 state-of-the-art manufacturing units spread across Gujarat and over 235 exclusive franchisee showrooms, 12 company-owned exhibition centers across India. Additionally, the company has an extensive marketing and distribution network across India with over 14,000 touch points including dealers, distributors and sub-distributors in India. The company also exports to over 100 countries. The company seeks to strengthen its identity as a leader in the Indian ceramics industry by constantly introducing innovative and value-added products in the market to keep pace with its valued customers. Headquartered in Ahmedabad, AGL is listed on NSE and BSE and reported a consolidated net turnover of Rs 1,530.6 crore in FY 2024. (For more information, visit: www.aglasiangranito.com)