Washington [US], Tech giant Apple Inc has reportedly decided to suspend the development of its high-end augmented reality headset, Vision Pro 2, in favor of prioritizing a more affordable model to be released in late 2025. GSM Arena reported.
The report said this change in strategy comes as Apple aims to capture the wider market with lower price offerings.
Initially rumored to launch before August 2025, reports obtained by GSM Arena now indicate that Apple has reduced the workforce dedicated to the Vision Pro 2 project and informed suppliers about the suspension of its development. Is.
The decision underscores Apple's strategic pivot toward more accessible AR headset options.
Details on the exact price of the upcoming cheaper Vision headset remain speculative, but the report from GSM Arena suggests that Apple is aiming for a price point of around US$1,500.
The budget-friendly version is expected to compromise on some features compared to the Pro model, potentially including a simplified headband, smaller speakers, and a reduced number of cameras.
However, reports also indicate that Apple is struggling with the challenge of maintaining a balance between affordability and maintaining essential features.
While the cheaper Vision headset is expected to inherit high-end display technology from its Pro counterpart, Apple is reportedly cautious about compromising too much on functionalities that could reduce its appeal in a competitive market.
The report states that although Apple has paused development of the Vision Pro 2 for the time being, there remains a possibility of resuming work on the project in the future.
However, the current focus is solely on refining and preparing the more affordable Vision model for its anticipated launch.
The report said this change in strategy comes as Apple aims to capture the wider market with lower price offerings.
Initially rumored to launch before August 2025, reports obtained by GSM Arena now indicate that Apple has reduced the workforce dedicated to the Vision Pro 2 project and informed suppliers about the suspension of its development. Is.
The decision underscores Apple's strategic pivot toward more accessible AR headset options.
Details on the exact price of the upcoming cheaper Vision headset remain speculative, but the report from GSM Arena suggests that Apple is aiming for a price point of around US$1,500.
The budget-friendly version is expected to compromise on some features compared to the Pro model, potentially including a simplified headband, smaller speakers, and a reduced number of cameras.
However, reports also indicate that Apple is struggling with the challenge of maintaining a balance between affordability and maintaining essential features.
While the cheaper Vision headset is expected to inherit high-end display technology from its Pro counterpart, Apple is reportedly cautious about compromising too much on functionalities that could reduce its appeal in a competitive market.
The report states that although Apple has paused development of the Vision Pro 2 for the time being, there remains a possibility of resuming work on the project in the future.
However, the current focus is solely on refining and preparing the more affordable Vision model for its anticipated launch.
