New Delhi, Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has become the main sponsor of the USA Cricket men's team in the upcoming T20 World Cup.
Amul has come on board as the lead arm sponsor of the US Cricket men's national cricket team for the ICC Men's T20 World Cup 2024, GCMMF said in a statement.
The ICC tournament will begin on June 1 this year with the opening match between the USA and Canada in Dallas, Texas.
As co-hosts of this major ICC event, the United States will make its first appearance in this global championship.
This association with GCMMF marks an important step towards popularizing cricket across the country.Having started its association with international cricket through the Netherlands cricket team in 2011, Amul has maintained a strong bond with the game by supporting various international teams in several ICC events, the statement said.
“We are delighted to have Amul Board as the lead sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024,” said Venu Pisike, President, USA Cricket. GCMMF Managing Director Jayen Mehta said milk is the world's original energy drink and is consumed by sportspersons across the world.
“Amul products like butter, ghee, ice cream and shreekhan have been consumed in the US for over 25 years and now we are pleased to announce the launch of Amu Fresh Milk across the US.”
USA Cricket is the national federation recognized by the International Cricket Council for cricket in the United States.GCMMF is the world's largest farmer-owned dairy cooperative with 3.6 million farmers, responsible for marketing Amul milk and milk products in more than 50 countries.
The US$10 billion dairy cooperative collects 3.2 million liters of milk daily and distributes more than 22 billion packs of Amul products annually, which include milk, butter, cheese, ghee and ice cream, among many other products.
Amul has come on board as the lead arm sponsor of the US Cricket men's national cricket team for the ICC Men's T20 World Cup 2024, GCMMF said in a statement.
The ICC tournament will begin on June 1 this year with the opening match between the USA and Canada in Dallas, Texas.
As co-hosts of this major ICC event, the United States will make its first appearance in this global championship.
This association with GCMMF marks an important step towards popularizing cricket across the country.Having started its association with international cricket through the Netherlands cricket team in 2011, Amul has maintained a strong bond with the game by supporting various international teams in several ICC events, the statement said.
“We are delighted to have Amul Board as the lead sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024,” said Venu Pisike, President, USA Cricket. GCMMF Managing Director Jayen Mehta said milk is the world's original energy drink and is consumed by sportspersons across the world.
“Amul products like butter, ghee, ice cream and shreekhan have been consumed in the US for over 25 years and now we are pleased to announce the launch of Amu Fresh Milk across the US.”
USA Cricket is the national federation recognized by the International Cricket Council for cricket in the United States.GCMMF is the world's largest farmer-owned dairy cooperative with 3.6 million farmers, responsible for marketing Amul milk and milk products in more than 50 countries.
The US$10 billion dairy cooperative collects 3.2 million liters of milk daily and distributes more than 22 billion packs of Amul products annually, which include milk, butter, cheese, ghee and ice cream, among many other products.
