Geneva [Switzerland], AD Ports Group and the International Trade Center (ITC), the joint agency of the United Nations and the World Trade Organization (WTO), today signed a Memorandum of Understanding (MoU) to cooperate in facilitating the commerce and digital commerce. , logistics and transportation through policy dialogue, digital business solutions, capacity building, experience sharing and technical assistance.

The agreement was signed today by Captain Mohamed Juma Al Shamisi, CEO and Group CEO of AD Ports Group, and Pamela Coke-Hamilton, CEO of ITC.

Under the MoU, the two entities will use various solutions to simplify trade, improving the efficiency of the transport, maritime, port and logistics sectors in the UAE, the Gulf Cooperation Council (GCC) countries and the developing countries. development. Both sides will review frameworks and policies in these sectors to assess their effectiveness and develop and improve border services in line with international best practices. AD Ports Group and ITC will provide technical assistance to developing and least developed countries (LDCs), including the implementation of the WTO Trade Facilitation Agreement (TFA) for faster and smoother cross-border trade.

Through cooperation, AD Ports Group and ITC will also make trade more inclusive and conducive to small and medium-sized enterprises (SMEs), while promoting dialogue and consensus-building. Both parties will provide advice to design business strategies and business solutions led by SMEs and promote the role of women traders in trade facilitation with empowerment programs and initiatives.

The parties will then promote joint services and solutions and jointly participate in events, conferences and workshops in customs digitalization, trade facilitation, ports, maritime transport and logistics. Additionally, they will share experiences, networks, capacity development and training in key areas of trade facilitation and customs excellence.

Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO of AD Ports Group, said: “We are very excited to be the first port and logistics entity to sign such an MoU with ITC, demonstrating the value proposition of AD Ports Group This move strengthens our relationships with international trade organizations, opens up new global investment opportunities and promotes the economic diversification of the UAE in line with the vision of our wise leadership Our cooperation with ITC in the area of ​​services. and trade facilitation solutions will facilitate transactions, allowing us to integrate more small businesses into value chains and improve our overall efficiency. ITC shares our value and stance on sustainability and we are fully confident that working. together we can help each other achieve our environmental goals.

Pamela Coke-Hamilton, Executive Director of the ITC, said: "Digital is changing the way small businesses in developing countries trade, making information available in a timely manner and making cross-border trade faster, more easier and more environmentally friendly. Through our new partnership with AD Ports Group, we hope to leverage its technology and advanced trade facilitation solutions to improve the competitiveness of SMEs in international trade and create a more efficient trading environment. , inclusive and sustainable in the region and beyond".

The ITC was created in 1964 in Geneva, Switzerland, with the mandate to promote international trade and the export of goods and services to developing countries.

ITC offers countries and clients personalized support through exclusive advisory services, capacity development, training and mentoring, free business tools and data, and targeted business publications. It also supports governments and the private sector to improve the efficiency of their transport and logistics sectors through activities such as regulatory impact assessment and trade digitalisation capacity development programmes.