The incident took place in the province's Shangla district late on Monday night, where the driver of the jeep lost control of the vehicle at a sharp turn, the area's district police officer Imran Khan said, Xinhua news agency reported.

The official said the dead included three children, four women and the male driver who was returning home after seeing a relative.

Rescue teams and local volunteers pulled out all the bodies from the ravine and sent them to a nearby hospital, from where they would be handed over to their relatives, Khan said.

He said an investigation into the incident has been initiated and as per preliminary reports, the accident occurred due to poor road conditions.