New Delhi: As many as 73 per cent Indians prefer to read ingredient lists and nutritional value before purchasing any snack, reveals a new survey highlighting the growing inclination of most Indians towards healthy snacks.
Based on a survey of over 6,000 people across India, the Healthy Snacking Report 2024, released on Sunday, aims to examine the ever-evolving consumption trends in India.
"Seventy-three percent of respondents prefer to read labels for ingredient lists and nutritional value before making a purchase. Of those, 93 percent expressed a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices, while pushing for transparency," the report reads.
The report was released against the backdrop of an increasing number of cases of food adulteration coming to the fore, whether in spices, sweets or fast-moving products.
This, according to the report, has triggered a wave of conscious consumption, with shoppers checking food packages for potentially harmful substances.
Thus, with 9 out of 10 respondents looking for healthier alternatives to traditional snacks, the report records how almost 60 percent of Indians now opt for "natural products, without additives, with healthy ingredients such as nuts, seeds and whole grains" .
Makhanas (fox nuts) and dry fruits have become stars in the healthy snack segment, with 67 per cent of Indians looking for a bowl of these nutrient powerhouses.
"In a true testament to the growing popularity of makhanas in India, 59 percent of millennials called it their go-to snack, followed by Generation Z (49 percent) and Generation X (47 percent), indicating its popularity among people of all ages. Furthermore, more than 70 percent revealed that their favorite time to snack was with their cup of tea or coffee in the evening," he added.
That said, the shift toward healthy snacks comes at a cost, which is why more than 58 percent of respondents highlighted "high retail costs" as a barrier to making the switch.
The consumer awareness study was conducted by snack brand Farmley.
Based on a survey of over 6,000 people across India, the Healthy Snacking Report 2024, released on Sunday, aims to examine the ever-evolving consumption trends in India.
"Seventy-three percent of respondents prefer to read labels for ingredient lists and nutritional value before making a purchase. Of those, 93 percent expressed a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices, while pushing for transparency," the report reads.
The report was released against the backdrop of an increasing number of cases of food adulteration coming to the fore, whether in spices, sweets or fast-moving products.
This, according to the report, has triggered a wave of conscious consumption, with shoppers checking food packages for potentially harmful substances.
Thus, with 9 out of 10 respondents looking for healthier alternatives to traditional snacks, the report records how almost 60 percent of Indians now opt for "natural products, without additives, with healthy ingredients such as nuts, seeds and whole grains" .
Makhanas (fox nuts) and dry fruits have become stars in the healthy snack segment, with 67 per cent of Indians looking for a bowl of these nutrient powerhouses.
"In a true testament to the growing popularity of makhanas in India, 59 percent of millennials called it their go-to snack, followed by Generation Z (49 percent) and Generation X (47 percent), indicating its popularity among people of all ages. Furthermore, more than 70 percent revealed that their favorite time to snack was with their cup of tea or coffee in the evening," he added.
That said, the shift toward healthy snacks comes at a cost, which is why more than 58 percent of respondents highlighted "high retail costs" as a barrier to making the switch.
The consumer awareness study was conducted by snack brand Farmley.
