The report by language learning platform Duolingo is based on a survey conducted in collaboration with YouGov to measure the attitudes of urban Indians towards language and expression.
The findings revealed that more than half (51 percent) of Indians often incorporate unique phrases (from different languages) in their daily conversations.
About 68 percent of urban Indians said that there are some phrases or words in a language that convey subtle meanings that cannot be fully translated or expressed in English; While 69 percent admitted to using language-specific phrases or words to express emotions/feelings (happy/sad) or engage in conversations with family or friends that did not translate perfectly into English May go.
Additionally, 51 percent admitted using these expressions as a form of affection or love language or to incorporate humor and wit into their conversations.
To celebrate this linguistic diversity, the platform recently launched the '#EnglishMeinNahiJamta' campaign on Duolingo India's Instagram page, inviting users to embark on a journey of linguistic discoveries.Guided by beloved characters Duo and Lily, users shared treasured words from their regional dialects that lost their magic when translated into English.
“At Duolingo, we understand that languages are more than just communication tools
“These are expressions of culture, emotion and identity,” said Karandi Singh Kapani, regional marketing director at Duolingo.
“Our '#EnglishMeinNahiJamta' campaign celebrates this beauty by highlighting words that defy translation and reflect the growing appreciation for linguistic diversity. Through initiatives like these, we empower individuals to embrace expression, enrich lives and foster global connections.''
The findings revealed that more than half (51 percent) of Indians often incorporate unique phrases (from different languages) in their daily conversations.
About 68 percent of urban Indians said that there are some phrases or words in a language that convey subtle meanings that cannot be fully translated or expressed in English; While 69 percent admitted to using language-specific phrases or words to express emotions/feelings (happy/sad) or engage in conversations with family or friends that did not translate perfectly into English May go.
Additionally, 51 percent admitted using these expressions as a form of affection or love language or to incorporate humor and wit into their conversations.
To celebrate this linguistic diversity, the platform recently launched the '#EnglishMeinNahiJamta' campaign on Duolingo India's Instagram page, inviting users to embark on a journey of linguistic discoveries.Guided by beloved characters Duo and Lily, users shared treasured words from their regional dialects that lost their magic when translated into English.
“At Duolingo, we understand that languages are more than just communication tools
“These are expressions of culture, emotion and identity,” said Karandi Singh Kapani, regional marketing director at Duolingo.
“Our '#EnglishMeinNahiJamta' campaign celebrates this beauty by highlighting words that defy translation and reflect the growing appreciation for linguistic diversity. Through initiatives like these, we empower individuals to embrace expression, enrich lives and foster global connections.''
