These “entrepreneurial families” will be key players in India's next economic wave.
According to reports by Enemase, Praxis Global Alliance and Elevar Equity, "entrepreneurial families" generate multiple income sources and use them with borrowed funds to engage in high-value transactions involving significant goods and services and business investments. We do.
The report introduces a new term, 'Core Transaction Value (CTV)', which measures the total economic activity of these households, including all their earnings, borrowings and spending.
Managing partner and CEO Madhur Singhal said, “Given that we were taking a new approach to market size, which seemed almost impossible to begin with – we realized that with triangulation from multiple sources, our analysis and projections "It is useful to provide additional visibility." Praxis Global Alliance.
The findings revealed, "Brands targeting these families have seen high returns on investment, comparable to the top companies listed in the Nifty 50 stock index."
The report underlined the importance of these families in driving future economic growth and prosperity in India.
"For entrepreneurs and investors, this presents a unique opportunity to innovate and invest in this rapidly growing market, potentially yielding substantial returns," it said.
"Entrepreneurial households" are characterized by a prudent allocation of cash to consumption and investment, which is more indicative of their economic vitality than traditional income measures.
According to reports by Enemase, Praxis Global Alliance and Elevar Equity, "entrepreneurial families" generate multiple income sources and use them with borrowed funds to engage in high-value transactions involving significant goods and services and business investments. We do.
The report introduces a new term, 'Core Transaction Value (CTV)', which measures the total economic activity of these households, including all their earnings, borrowings and spending.
Managing partner and CEO Madhur Singhal said, “Given that we were taking a new approach to market size, which seemed almost impossible to begin with – we realized that with triangulation from multiple sources, our analysis and projections "It is useful to provide additional visibility." Praxis Global Alliance.
The findings revealed, "Brands targeting these families have seen high returns on investment, comparable to the top companies listed in the Nifty 50 stock index."
The report underlined the importance of these families in driving future economic growth and prosperity in India.
"For entrepreneurs and investors, this presents a unique opportunity to innovate and invest in this rapidly growing market, potentially yielding substantial returns," it said.
"Entrepreneurial households" are characterized by a prudent allocation of cash to consumption and investment, which is more indicative of their economic vitality than traditional income measures.
