New Delhi: From attacking political opponents to raising awareness among voters, colorful memes including many humorous elements from popular Bollywood films have flooded social media as the seven-phase Lok Sabha elections began on Friday.

The 2024 Lok Sabha election is the biggest democratic process in the world and major political parties have tried to outwit their rivals in both rallies, grounds and online conflicts.

From Instagram to has sometimes used quirky lines or dialogues to reach out to voters, especially young and first-time voters. From famous movies to get the message across."We are excited to vote in #LokSabhaElections2024. Do you also read? #SaathChallenge #Election2024 #ElectionFestival #DeshKaGarv #FirstTimeVoter #ECI," the ECI posted on Twitter on Wednesday, along with a meme based on a scene from the film. Used. 'Yeh Jawaani Hai Deewani' with the tagline 'The excitement of first time voters before voting'.

The Election Commission had earlier said that in the first phase, voting is to be held on 102 seats in 21 states and union territories. Voting began on Friday morning and will end at 6 pm.Those in the fray include Union ministers Nitin Gadkari, Sarbananda Sonowal and Bhupendra Yadav, Congress's Gaurav Gogoi, DMK's Kanimozhi and BJP's K Annamalai.

The voters include 8.4 crore men, 8.23 ​​crore women and 11,371 third gender voters. There are 35.67 lakh first-time voters in the first phase, besides 3.51 crore young voters in the age group of 20-29 years.

As voting began for the first phase of the elections, ECI's In its posts on .x, the Commission also at times used the native languages ​​of the voting area to achieve greater engagement with the public."Amar Vote, Amar Doyitvo! #MyVoteMyDuty #YouAreTheOne #IVote4Sure #West Bengal #Phase1 Voting Facts at a Glance #ChunavKaParv #DeshKaGarvGeneralElections2024 #," the ECI posted on Friday along with pictures of young and old voters. "GoVote." Of West Bengal.

Along with photographs showing voters in Rajasthan, it used lines like "Visit my polling booth" in its post on Twitter. The ECI has described the elections as a "festival of democracy" and a "festival of elections", And on Thursday night, she shared an invitation card on X in both English and Hindi, calling it 'Grand Voting Invitation' with RSVP. 'All voters of India'

On the eve of the first phase of voting, the ECI also put up several posts, digital posters on the X to motivate voters to come out and exercise their franchise. It also reposted a meme based on the film 'Gangubai Kathiawadi' shared by Doordarshan on Thursday, as well as a classic poster by Amul on the 2020 elections, with a punny tagline - 'The world's biggest elections!' Amul your favorite choice”.The ECI's #IVote4Sure #ChunavKaParv #DeshKaGarv #YouAreTheOn #SaathChallenge.”

Over the past several days, the Commission has also used memes to create awareness as on April 11, it posted a funny meme based on the web series "The Family Man", which made netizens laugh.

Experts say memes and humor attract the youth and hence may have the desired impact on the minds of such voters as the Election Commission tries to increase the voting percentage.The ruling BJP and opposition parties Congress, AAP - both part of the INDI (Indian National Development Inclusive Alliance) bloc - have used the online medium and social media platforms to outwit each other in the 'NDA vs India battle'.

On Thursday, the Aam Aadmi Party launched a series of posters on X attacking the ruling government.

"We will risk our lives but will not let the Constitution of the country be affected," AAP posted a digital banner on Twitter with the photo of its leader Sanjay Singh, who was recently released from jail. In recent times, the common man The party has repeatedly targeted Prime Minister Narendra Modi in speeches, press conferences and social media.

Recently, one such digital poster on AAP released by

On Thursday, the Arvind Kejriwal-led party also posted some posters on X with the hashtag #JAILKaJawabVoteSe about its 'Jail Ka Jawab Vote Se' campaign.On March 15, AAP had shared a video meme on Twitter mocking the BJP over the electoral bonds issue, while other posts termed its manifesto - Sankalp Patra, not as a 'manifesto' but a 'jumla patra' Was.

The BJP's social media feeds have been largely dominated by images and slogans like 'Modi's guarantee' and 'Vikas bhi, heritage bhi', both of which feature prominently in their manifesto.

On Thursday, the Congress posted a video on Also shared a poster on X with a quirky tagline.

The Election Commission has deployed more than 18 lakh polling personnel at 1.8 lakh polling stations, where more than 16.63 crore voters will exercise their franchise.Although voting began on Friday, the meme war will probably only get more bitter from then on until its final phase on June 1.