India's private consumption is growing rapidly, with a compound annual growth rate (CAGR) of 10.4 per cent between FY18 and FY23. The retail market is expected to reach between Rs 116 lakh crore and Rs 125 lakh crore crore by 2028, driven by rising incomes and changing consumer preferences.

Keeping this in mind, Kirana stores, especially in remote and rural regions, are increasingly turning to eB2B platforms for better procurement management, access to formal credit and superior customer service, according to the report by Redseer Strategy Consultants.

The report highlighted how the rise of digital solutions is reshaping the market, which has historically faced challenges.

“The Indian B2B kirana market is on the cusp of a remarkable transformation as digital platforms revolutionize traditional business practices,” said Anil Kumar, Founder and CEO, Redseer Strategy Consultants.

The report highlights strong growth driven by digital adoption, with eB2B solutions reshaping supply chains and improving efficiency.

“Kirana stores now have unprecedented access to financial products and services, marking a fundamental shift in the way businesses operate and prosper for years to come. The future of this market is bright and is set to redefine retail in India,” added Kumar.

The study also highlighted how udaan, India's leading eB2B platform, has solidified its position as the preferred partner for kirana stores in Bengaluru and Hyderabad, significantly outperforming other competitors in the market.

Many kirana stores, which previously relied on informal credit arrangements, now have access to formal financing options through eB2B platforms. This access to credit allows retailers to expand their product range and improve cash flow management.

While traditional retail channels still dominate the Indian commodities market, the rapid growth of B2B digital solutions is likely to capture a larger share in the coming years, the report mentions.