“The overwhelming demand for the CMF Phone 1 further strengthens Nothing’s reputation for delivering cutting-edge technology and unique design,” Nothing said in a statement.

The company has launched the device in two variants (6GB+128GB and 8GB+128GB) at a starting price of Rs 15,999.

The smartphone comes with a 50MP rear camera, MediaTek Dimensity 7300 5G processor, 6.67-inch Super AMOLED display, 5000 mAh battery, and 16 MP selfie camera.

It also has a 120Hz adaptive refresh rate for seamless interactions.

Meanwhile, Nothing said that by manufacturing the device in India, the company aims to harness the country's rich manufacturing ecosystem, boost technological innovation within the country and create job opportunities while investing in the local economy.

"This underlines the recognition of India as a key market in the brand's global strategy and aligns with the 'Make in India' initiative," the company said.

Furthermore, Nothing noted that the move "exemplifies their dedication towards delivering high-quality, locally produced products that meet the unique preferences and needs of the Indian market and are uniquely adaptable to such local His expertise in building the design”.