• Invites citizens to express their gratitude to the Indian Armed Forces through letters, poems, drawings etc. on social media and at Mahindra dealerships.
• Mahindra has partnered with India Post to leverage its extensive network to deliver messages from Mahindra dealerships to Tanot Border Post, Kibithu Border Post and Kochi Port, from where the convoy of Mahindra SUVs will depart.
• The convoys will cover a distance of over 10000 km to deliver civilian messages to military stations, posts and war memorials across the country and will eventually reach Kargil. Mumbai, June 13, 2024: Supply of SUVs and armored vehicles for defense and paramilitary forces Mahindra & Mahindra Limited, India's leading manufacturer, proudly announces the launch of 'Hearts to Bravehearts', an initiative to celebrate the 25th anniversary of India's victory. Kargil war. This initiative is a heartfelt mission to honor the courage, sacrifice and resilience of our brave soldiers.Mahindra reiterates its commitment towards nation-building through this endeavour.
Mahindra SUVs will cover a distance of 10000 km together from Tanot Border Post, Kibithu Border Post and Kochi Port. These convoys will deliver citizens' messages to military stations, posts and war memorials across the country, culminating at the Kargil War Memorial.
This campaign is a sincere call to all Indians to express their gratitude towards the Indian Armed Forces. Citizens are invited to express their gratitude through letters, poems, drawings and other creative expressions.By sending our heartfelt messages to the brave soldiers protecting our country, we want to show them that their sacrifice has not only given us security but also endless smiles and a peaceful life. They are a part of this important journey, of the impossible. "Reinforces our commitment to finding and supporting our nation's heroes."
In a significant collaboration, Mahindra has tied up with Fauziana as a partner to engage with Kargil War veterans to spread awareness and enhance civic participation through its wide network. Additionally, the campaign will also promote goodwill through the participation of eminent journalists and celebrities, thereby enhancing the emotional resonance of the campaign.
A strong social media campaign will provide the necessary reach and scale, engaging millions of people across the country. Citizens will be encouraged to share their messages on social platforms as well as at their nearest Mahindra dealership, amplifying the collective voice of gratitude and respect towards our armed forces.Drop points will be set up at Mahindra showrooms and workshops across the country, making it convenient for people to deliver their messages. By delivering these messages at defense sites across the country, Mahindra is proud to honor the heroes and support the country's servicemen in its defense forces. Plays a role in strengthening pride.
Social Media Addresses:
• Brand Website: www.auto.mahindra.com• Twitter: www.twitter.com/Mahindra_Auto
• Instagram: www.instagram.com/mahindra_auto
• Facebook: www.facebook.com/MahindraAuto • YouTube: https://www.youtube.com/@MahindraAutomobile
• Hashtag: #HeartsToBravehearts
About Mahindra Established in 1945, Mahindra Group is one of the largest and most admired multinational conglomerates of companies with 260000 employees in more than 100 countries. It has leading positions in farm equipment, utility SUVs, information technology and financial services in India and is the world's largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, aiming to drive positive change in the lives of communities and stakeholders to thrive.
Know more about Mahindra at www.mahindra.com / Twitter and Facebook: @MahindraRise/ Subscribe for updates at https://www.mahindra.com/news-room. (Disclaimer: The above press release is provided by HT Syndication and will not take any editorial responsibility for this content.)
• Mahindra has partnered with India Post to leverage its extensive network to deliver messages from Mahindra dealerships to Tanot Border Post, Kibithu Border Post and Kochi Port, from where the convoy of Mahindra SUVs will depart.
• The convoys will cover a distance of over 10000 km to deliver civilian messages to military stations, posts and war memorials across the country and will eventually reach Kargil. Mumbai, June 13, 2024: Supply of SUVs and armored vehicles for defense and paramilitary forces Mahindra & Mahindra Limited, India's leading manufacturer, proudly announces the launch of 'Hearts to Bravehearts', an initiative to celebrate the 25th anniversary of India's victory. Kargil war. This initiative is a heartfelt mission to honor the courage, sacrifice and resilience of our brave soldiers.Mahindra reiterates its commitment towards nation-building through this endeavour.
Mahindra SUVs will cover a distance of 10000 km together from Tanot Border Post, Kibithu Border Post and Kochi Port. These convoys will deliver citizens' messages to military stations, posts and war memorials across the country, culminating at the Kargil War Memorial.
This campaign is a sincere call to all Indians to express their gratitude towards the Indian Armed Forces. Citizens are invited to express their gratitude through letters, poems, drawings and other creative expressions.By sending our heartfelt messages to the brave soldiers protecting our country, we want to show them that their sacrifice has not only given us security but also endless smiles and a peaceful life. They are a part of this important journey, of the impossible. "Reinforces our commitment to finding and supporting our nation's heroes."
In a significant collaboration, Mahindra has tied up with Fauziana as a partner to engage with Kargil War veterans to spread awareness and enhance civic participation through its wide network. Additionally, the campaign will also promote goodwill through the participation of eminent journalists and celebrities, thereby enhancing the emotional resonance of the campaign.
A strong social media campaign will provide the necessary reach and scale, engaging millions of people across the country. Citizens will be encouraged to share their messages on social platforms as well as at their nearest Mahindra dealership, amplifying the collective voice of gratitude and respect towards our armed forces.Drop points will be set up at Mahindra showrooms and workshops across the country, making it convenient for people to deliver their messages. By delivering these messages at defense sites across the country, Mahindra is proud to honor the heroes and support the country's servicemen in its defense forces. Plays a role in strengthening pride.
Social Media Addresses:
• Brand Website: www.auto.mahindra.com• Twitter: www.twitter.com/Mahindra_Auto
• Instagram: www.instagram.com/mahindra_auto
• Facebook: www.facebook.com/MahindraAuto • YouTube: https://www.youtube.com/@MahindraAutomobile
• Hashtag: #HeartsToBravehearts
About Mahindra Established in 1945, Mahindra Group is one of the largest and most admired multinational conglomerates of companies with 260000 employees in more than 100 countries. It has leading positions in farm equipment, utility SUVs, information technology and financial services in India and is the world's largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, aiming to drive positive change in the lives of communities and stakeholders to thrive.
Know more about Mahindra at www.mahindra.com / Twitter and Facebook: @MahindraRise/ Subscribe for updates at https://www.mahindra.com/news-room. (Disclaimer: The above press release is provided by HT Syndication and will not take any editorial responsibility for this content.)
