Audio storytelling has been ingrained in the subconscious of Indians ever since we were children, listening to lullabies or stories from our grandmothers.

The actor said: “Yes, definitely. Audio storytelling in India has a rich history and significant cultural significance. From lullabies sung by mothers to bedtime stories told by grandmothers, these traditions have been an important part of growing up in India. Because of this, modern audio storytelling sounds very familiar and can be very successful in the Indian market.

He said that unlike movies or TV shows, which require full time and attention, audio series can be enjoyed anytime and anywhere, offering unmatched flexibility and accessibility.

When asked about the experience of working on an audio series, he said: "Working on an audio series is definitely a very different experience, and I believe, than any other medium. As such, audio storytelling is creating its own unique category among other mediums." “Content Pathways.”

“In audio, since it is without visual elements, the entire narrative must be conveyed through sound alone, placing greater emphasis on dialogue, sound effects and music to create a vivid and intense experience for the listener. It requires a different set of skills and creativity from the team to ensure that the story is engaging and the audience can easily follow and visualize the scenes in their minds,” he said.

'Insta Empire' streams on Pocket FM.