New Delhi, 'Mothers Against Vaping', a united front of mothers dedicated to tackling the "vaping crisis" among the youth, has launched a campaign to highlight the harmful effects of nicotine consumption through new technology devices on the eve of World No Tobacco. Called for starting a strong educational campaign. Thursday day.
At an event at the Indian International Centre, the group released a four-point agenda to connect with youth to counter the strategies of the global tobacco industry.
As part of the agenda, it called for launching strong educational campaigns for various stakeholders including mothers, teachers, policy makers and children.
The group said, "This educational initiative should highlight the harmful effects of nicotine consumption through new technology devices. Education should also highlight the potential of these devices to serve as gateways to more harmful substances.,
Health care professionals, especially doctors, also play an important role in dispelling myths and providing accurate information about the health risks of vaping. It says that by leveraging their expertise and first-hand experiences, doctors provide insights that refute the misleading narratives promoted by the tobacco industry.
Dr Rajesh Gupta, additional director of pulmonology and critical care at Forti Healthcare Noida, said, “There is a lack of awareness among children, adolescents and even their parents about the risks associated with new-age vaping devices. "
"Many people mistakenly believe that vaping only involves harmless vapors with pleasant flavors. It is important to educate them about the reality: These vapors contain harmful chemicals that can cause serious lung diseases," he Said.Mothers Against Vaping also called for using the same marketing tools in the digital space that tobacco companies are using.
This should include launching effective campaigns across multiple digital channels, including influencers whom children admire and connect with, the group said.
These campaigns may promote messages focused on valuing one's body and embracing individuality. Mothers and teachers must also engage effectively in these digital spaces. It added that there is also a need to urge policy makers to bring stringent laws against various marketing and digital tools.On the reasons for the increasing popularity of new-age smoking devices among children, clinical psychologist Dr Bhavana Barmi said, “The mental state of children makes them susceptible to early experiments of addiction, hence, we “We are seeing a worrying increase in people being attracted to drug addiction.” Use electronic addictive devices like vapes and e-cigarettes.”
"A major factor fueling this trend is the packaging and advertising strategies adopted by manufacturers of these modern devices," he said.
Actor-turned-politician Khushboo Sundar and author and columnist Kishwar Desa also joined 'Mothers Against Vaping' to support the issue.
They join the list of several other celebrities like actress Neha Dhupia, Indian football icon Bhaichung Bhutia, who have stood with the group in its efforts to eliminate the menace of vaping from the lives of children.
At an event at the Indian International Centre, the group released a four-point agenda to connect with youth to counter the strategies of the global tobacco industry.
As part of the agenda, it called for launching strong educational campaigns for various stakeholders including mothers, teachers, policy makers and children.
The group said, "This educational initiative should highlight the harmful effects of nicotine consumption through new technology devices. Education should also highlight the potential of these devices to serve as gateways to more harmful substances.,
Health care professionals, especially doctors, also play an important role in dispelling myths and providing accurate information about the health risks of vaping. It says that by leveraging their expertise and first-hand experiences, doctors provide insights that refute the misleading narratives promoted by the tobacco industry.
Dr Rajesh Gupta, additional director of pulmonology and critical care at Forti Healthcare Noida, said, “There is a lack of awareness among children, adolescents and even their parents about the risks associated with new-age vaping devices. "
"Many people mistakenly believe that vaping only involves harmless vapors with pleasant flavors. It is important to educate them about the reality: These vapors contain harmful chemicals that can cause serious lung diseases," he Said.Mothers Against Vaping also called for using the same marketing tools in the digital space that tobacco companies are using.
This should include launching effective campaigns across multiple digital channels, including influencers whom children admire and connect with, the group said.
These campaigns may promote messages focused on valuing one's body and embracing individuality. Mothers and teachers must also engage effectively in these digital spaces. It added that there is also a need to urge policy makers to bring stringent laws against various marketing and digital tools.On the reasons for the increasing popularity of new-age smoking devices among children, clinical psychologist Dr Bhavana Barmi said, “The mental state of children makes them susceptible to early experiments of addiction, hence, we “We are seeing a worrying increase in people being attracted to drug addiction.” Use electronic addictive devices like vapes and e-cigarettes.”
"A major factor fueling this trend is the packaging and advertising strategies adopted by manufacturers of these modern devices," he said.
Actor-turned-politician Khushboo Sundar and author and columnist Kishwar Desa also joined 'Mothers Against Vaping' to support the issue.
They join the list of several other celebrities like actress Neha Dhupia, Indian football icon Bhaichung Bhutia, who have stood with the group in its efforts to eliminate the menace of vaping from the lives of children.
