April 22, Mumbai: Fear, a brand founded on the philosophy of blending fun and functionality in everyday wear, has announced its exciting foray into the activewear market in India. With experienced designer Natasha Vora having over a decade of experience in the manufacturing industry, Fear has introduced a range of high quality, sustainable clothing designed to make you look and feel your best. The initial launch also includes an innerwear collection featuring stretchy, buttery-soft pieces that will quickly become wardrobe essentials due to their exceptional comfort.

“At Fierce, we have harnessed the power of intuitive technology and vibrant design to create unique activewear that resonates with international brands.

Whether you're doing sunrise yoga or taking a sunset stroll, our clothes are designed to stretch and move effortlessly with you throughout your day.Our philosophy revolves around celebrating individuality and empowering our customers to feel fabulous, no matter the occasion,” says Natasha Vora, Founder of Fierce.

What sets Fyre apart is its commitment to fun and self-expression. Choker encourages mixing and matching, playing with colors and embracing one's unique style. Whether you're hitting the gym, relaxing at home, or running errands, Fear offers something for everyone.Ranging from innovative core essentials like Ruched Front Leggings (priced at Rs 1499) and the breathable, intricately designed Breeze Leggings (Rs 2799), to fashions like the One Shoulder Ribbed Bra (Rs 1199) and th Remix Set (Rs 1499) -From forward pieces to tops and leggings starting at Rs 1999), Fear offers options to suit every mood and style.

Each piece of Fear is thoughtfully and carefully crafted in India. Located just two hours from Mumbai, Fear operates from a state-of-the-art facility and is committed to supporting the local community through opportunities. The brand's name, derived from German, translates to 'celebration', reflecting its mission to infuse joy and excitement into everyday life.

about the fair

Fear, a Mumbai-based lifestyle brand, specializes in premium activewear with a mission to celebrate movement.With its core values ​​around sustainability, comfort and affordability, Fierce is dedicated to creating clothes that not only look amazing but also make you feel your best. From workday to weekend, Fear focuses on stylish to practical clothing.

The Feier offer is available exclusively at www.shopfeier.com.

(Disclaimer: The above press release has been provided by HT Syndication and we will not take any editorial responsibility for this content.)