Under this partnership, Samsung Electronics' device division, which handles mobiles, TVs and home appliances, will collaborate with SNU's Interdisciplinary AI Program to carry out joint projects on advanced AI technologies over the next three years.

According to the company, these projects will focus on in-device AI and multi-modal AI, reports Yonhap news agency.

The world's largest smartphone maker has increasingly integrated AI technologies into its latest products, including the Galaxy S24 smartphone.

Samsung said it hopes this industry-academic collaboration with SNU will help it secure core AI technologies and enhance its product competitiveness in the rapidly developing AI field.

Additionally, the Samsung-SNU AI Lab aims to foster and secure talented human resources for the company.

“Through the agreement to establish a joint AI research center between SNU and Samsung Electronics, we hope to strengthen our technology and product competitiveness in the field of AI and contribute to securing talented people for future AI research.” Let's do it," President Jeon Kyung-hoon said. Samsung.