The launch of 'Make It Real' marked an important milestone in realme's journey, marking the brand's evolution from being a challenger in the market to establishing a solid brand identity centered on user aspirations. This change underlines Realme's commitment to becoming a tech brand that resonates with young users, and further enhances its connect with the youth.

As realme approaches its sixth anniversary, let's take a moment to reflect on the brand's journey from inception to becoming a beloved global phenomenon. Realme's growth has been nothing short of phenomenal. The brand has over 120 million fans worldwide and, as per Realme's shipment records, has nearly 100 million shipments in India alone.The brand's ethos, 'Make it real', is more than just a slogan. It symbolizes realme's continued pursuit of excellence and dedication to providing groundbreaking technology that enhances everyday life.

In 2024 alone, Realme launched 10 new smartphone models, including its flagship NUMBER series, the best-selling NARZO series, and a brand new series exclusively for the Indian market. These launches are a testament to realme's commitment to innovation and its ambition to lead India's mid-premium market.

The past year, since its fifth anniversary, has been particularly eventful for realme.The brand introduced more than 20 new devices to the market and crossed several important milestones. Since its inception, realme has achieved over 20 million global shipments, and has become the fourth smartphone brand to do so with 100 million shipments in India alone.

Confirming the loyalty of its user base, Realme is expected to ship a total of 17.4 million units in 2023, including a record 4.5 million units in Q4 alone, Canaly reports. This marked its highest offline shipment share in that quarter and placed the brand among the top five smartphone brands in India for 2023 in 1 countries across three key regions.

What sets realme apart is its ability to efficiently adapt to the constantly changing technological environment.With a strong commitment to innovation and a design approach centering around the user, the brand's remarkable achievements in 2023 underline its unwavering commitment towards innovation and user-centricity in the highly competitive tech industry.

As Realme celebrates its sixth year in the Indian market, the brand uses the occasion to reaffirm its commitment towards the mid-premium segment. The Numbe series and GT series stand as a testament to realme's continuous pursuit of innovation for superior quality and unwavering commitment to its customers.

Looking to the future, Realme has set its sights on targeting the mid-premium marque segment in the coming year. The brand is committed to delivering flagship level performance to customers while promising ambition, vision and confidence.Furthermore, realme is excited to introduce the next GT phone in India, further strengthening its commitment to bring cutting-edge technology to its user base.